In an Australian first, new retail pop-up You Beauty has launched at Sydney Airport.
Based on the hit podcast You Beauty which is part of the Mamamia network by Mia Freedman and in partnership with APGP Retail, Crosier Scott Architects were commissioned to design the exclusive 4 month retail experience.
It’s Australian debut showcases a curated collection of Australian and New Zealand skincare brands by revered beauty expert and Executive Editor, Leigh Campbell.
Campbell said; “We’ve had such amazing success with You Beauty with an incredibly supportive audience, so I’m very proud we have an opportunity to take the concept to the next level and open our very first store at Sydney Airport’s T2. We are looking forward to seeing our customers enjoy this unique, limited-time experience.”
Sydney Airport General manager Retail Glyn Williams said delivering unique and exclusive concepts like You Beauty for customers to enjoy was a key aspect of the airport’s retail strategy. “We’re also extremely proud to support the Australian and New Zealand skincare brands featured within You Beauty’s beautifully designed store.”
Crosier Scott have extensive experience in designing and delivering retail concepts for airport and major transport hubs across Australia.
“The airport is a unique retail environment,” says Architect and retail designer Elizabeth Bryant, who designed the concept. “The customer base is captive for such a short period of time and is very transient. The great thing about the You Beauty store is that it is a physical manifestation of a hugely successful digital presence. This is a place that listeners are seeking out to go to and experience the products they are hearing about for themselves. It’s created a unique airport destination and is exciting to see.”
The concept for You Beauty includes large format wall graphics for customers to Instagram photos of themselves and products, space for exclusive instore events and promotions, and a large mirrored product test and play area
APGP Retail Director, Edward Tanzil says “You Beauty is the ideal brand to bring to life at this time of year – it’s fresh and fun, and we know the curated brands will resonate with customers.”
The You Beauty store is live until March 2019 and is located near the T2 casual dining precinct on the way to Gate 31.
Image: L to R – General Manager Retail Sydney Airport Glyn Williams, Executive Editor Leigh Campbell, Director APGP Retail Edward Tanzil in front of the new You Beauty pop up store designed by Crosier Scott Architects.